ERL is an up-and-coming brand that you need to keep your eye on. The collection is bright, fun, and laid-back in the spirit of Venice Beach in pastel hues and pops of neon colours. Eli Russell Linnetz designer of the label says “Black isn’t even in my vocabulary,”. You may know Eli from some of his previous work with Kanye West, directing the "Fade" and "Famous" music video.