{"title":"Naked \u0026 Famous","description":"\u003cp\u003e\u003cspan\u003eFounded in Montreal in 2008 by Brandon Svarc, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNaked \u0026amp; Famous Denim\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a Canadian denim specialist recognised for its experimental Japanese fabrics, heavyweight selvedge denim and uncompromising approach to raw denim. Rejecting celebrity endorsements, artificial distressing and pre-washed finishes, the brand focuses on fabric development, sourcing denim from renowned Japanese mills and producing its jeans in Canada.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNaked \u0026amp; Famous has developed a cult following among denim enthusiasts through its distinctive fabrics and innovative constructions. Its celebrated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElephant series\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e explores heavyweight Japanese selvedge denim, while experimental developments include glow-in-the-dark fabrics, rainbow-fading denim and unusual indigo dyeing techniques. In 2012, the brand introduced a remarkable 32oz denim, followed by an extraordinary 40oz heavyweight selvedge in 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe collection features signature fits including the tapered \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWeird Guy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, relaxed tapered \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEasy Guy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, slim \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSuper Guy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, straight-leg \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTrue Guy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and wide-fitting \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStrong Guy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Each silhouette offers a different interpretation of traditional five-pocket jeans, designed to develop unique fades and character through repeated wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDiscover \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNaked \u0026amp; Famous Japanese selvedge jeans, raw denim, denim jackets and contemporary workwear\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at The Business Fashion.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"true-guy-straight-leg-jeans","title":"True Guy Straight-Leg Jeans","description":"\u003cp\u003eCrafted in a refined beige denim texture, these jeans offer a timeless straight-leg silhouette with classic five-pocket styling and a button fly fastening. Belt loops add versatile wearability, while silver-tone hardware lends a polished finish. A discreet logo patch to the rear provides a subtle branded detail, making this pair an effortlessly elevated choice for everyday dressing.\u003c\/p\u003e","brand":"Naked and Famous","offers":[{"title":"32","offer_id":57164939035002,"sku":"2037424041225","price":342.0,"currency_code":"GBP","in_stock":true},{"title":"34","offer_id":57164940476794,"sku":"2037424041249","price":342.0,"currency_code":"GBP","in_stock":true},{"title":"36","offer_id":57164942344570,"sku":"2037424041263","price":342.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/37424041_71431645_1000.jpg?v=1786719328"},{"product_id":"secret-agent-denim-jacket","title":"Secret Agent Denim Jacket","description":"\u003cp\u003eCrafted in blue cotton, this classic shirt is defined by a sharp collar, a front button fastening, and long sleeves finished with buttoned cuffs. Two chest flap pockets add a utilitarian touch, while contrast topstitching lends subtle definition throughout. Completed with a straight hem, it offers a refined balance of structure, ease, and timeless everyday appeal.\u003c\/p\u003e","brand":"Naked and Famous","offers":[{"title":"M","offer_id":57164941099386,"sku":"2037423485211","price":337.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57164941492602,"sku":"2037423485228","price":337.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57164939493754,"sku":"2037423485235","price":337.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/37423485_71431629_1000.jpg?v=1786719333"},{"product_id":"double-double-striped-shirt","title":"Double Double Striped Shirt","description":"\u003cp\u003eCrafted in a crisp blue and white cotton vertical stripe pattern, this shirt brings a relaxed yet elevated feel to warm-weather dressing. A camp collar lends effortless ease, while short sleeves, a front button fastening, and a chest patch pocket add classic detail. Finished with a straight hem, it offers a clean, versatile silhouette with understated refinement.\u003c\/p\u003e","brand":"Naked and Famous","offers":[{"title":"M","offer_id":57164940280186,"sku":"2037423484214","price":211.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57164942016890,"sku":"2037423484221","price":211.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57164939952506,"sku":"2037423484238","price":211.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/37423484_71431546_1000.jpg?v=1786719339"},{"product_id":"strong-guy-chocolate-milk-jeans","title":"Strong Guy - Chocolate Milk Jeans","description":"\u003cp\u003eCrafted in indigo blue cotton selvedge denim, this piece combines enduring craftsmanship with a refined, everyday appeal. Contrast stitching adds a subtle point of distinction, while the button fly and classic five-pocket construction preserve its timeless character. Finished with a logo patch to the rear, it offers a polished expression of relaxed luxury and authentic denim style.\u003c\/p\u003e","brand":"Naked and Famous","offers":[{"title":"32","offer_id":57164941263226,"sku":"2037424044226","price":256.0,"currency_code":"GBP","in_stock":false},{"title":"34","offer_id":57164942147962,"sku":"2037424044240","price":256.0,"currency_code":"GBP","in_stock":true},{"title":"36","offer_id":57164942672250,"sku":"2037424044264","price":256.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/37424044_71431843_1000.jpg?v=1786719356"},{"product_id":"strong-guy-straight-leg-jeans","title":"Strong Guy Straight-Leg Jeans","description":"\u003cp\u003eCrafted in an indigo blue and white cotton hickory-stripe pattern, these trousers combine timeless utility with a polished finish. The button and zip-fly fastening is complemented by belt loops, a classic five-pocket design, and silver-tone hardware. A logo patch at the rear adds a subtle signature touch, lending the piece a refined yet effortless character.\u003c\/p\u003e","brand":"Naked and Famous","offers":[{"title":"32","offer_id":57164942541178,"sku":"2037424045223","price":234.0,"currency_code":"GBP","in_stock":true},{"title":"34","offer_id":57164942442874,"sku":"2037424045247","price":234.0,"currency_code":"GBP","in_stock":true},{"title":"36","offer_id":57164941787514,"sku":"2037424045261","price":234.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/37424045_71431580_1000.jpg?v=1786719360"},{"product_id":"true-shirt-plaid-pocket-shirt","title":"True Shirt Plaid Pocket Shirt","description":"\u003cp\u003eRendered in a faded blue plaid, this shirt brings a quietly refined edge to everyday dressing. Designed with a chest pocket, button fastening, long sleeves, and buttoned cuffs, it balances classic tailoring with relaxed appeal. 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