{"title":"Blue Blue","description":"\u003cp\u003eBlue Blue Japan is a Japanese fashion label renowned for its traditional indigo dyeing techniques, artisanal craftsmanship, and contemporary interpretation of heritage workwear. Founded in Tokyo and part of the Seilin \u0026amp; Co. family, the brand draws inspiration from Japanese culture, natural materials, and time-honoured textile traditions. Known for its rich indigo hues, sashiko stitching, intricate patterns, and distinctive garment-dyed finishes, Blue Blue Japan creates premium denim, jackets, shirts, knitwear, and everyday essentials that combine authentic Japanese craftsmanship with modern design. Each piece reflects a commitment to quality, individuality, and the beauty of fabrics that develop character over time.\u003c\/p\u003e","products":[{"product_id":"button-up-cotton-jacket","title":"Button-Up Cotton Jacket","description":"\u003cp\u003eCrafted in indigo blue cotton with a textured finish, this shirt combines timeless tailoring with understated ease. A classic collar and front button fastening lend a polished look, while long sleeves and a straight hem keep the silhouette clean and versatile. Two chest patch pockets and two side welt pockets add practical detail to this refined wardrobe staple.\u003c\/p\u003e","brand":"Blue Blue","offers":[{"title":"M","offer_id":57432865472890,"sku":"2040308327216","price":477.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57432866783610,"sku":"2040308327223","price":477.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57432862359930,"sku":"2040308327230","price":477.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/40308327_76667251_1000.jpg?v=1792440220"},{"product_id":"patch-pocket-jacket-1","title":"Patch-Pocket Jacket","description":"\u003cp\u003eCrafted in indigo blue cotton with a refined textured finish, this shirt jacket blends utility with understated elegance. A spread collar and front button fastening create a clean, structured look, while long sleeves with buttoned cuffs add a polished touch. Finished with two chest patch pockets, two front patch pockets, and a straight hem, it offers effortless versatility.\u003c\/p\u003e","brand":"Blue Blue","offers":[{"title":"M","offer_id":57432862523770,"sku":"2040308324215","price":531.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57432867373434,"sku":"2040308324222","price":531.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57432865898874,"sku":"2040308324239","price":531.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/40308324_76667204_1000.jpg?v=1792440231"},{"product_id":"akamimi-selvedge-jeans","title":"Akamimi Selvedge Jeans","description":"\u003cp\u003eCrafted in indigo blue cotton selvedge denim, these jeans bring a refined edge to everyday dressing. Contrast stitching highlights the structure, while the button and zip-fly fastening ensures a classic finish. Designed with belt loops, a timeless five-pocket layout, and a logo patch to the rear, they offer an elevated take on an enduring wardrobe staple.\u003c\/p\u003e","brand":"Blue Blue","offers":[{"title":"M","offer_id":57432862720378,"sku":"2040308325212","price":256.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57432866193786,"sku":"2040308325229","price":256.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57432867406202,"sku":"2040308325236","price":256.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/40308325_76667207_1000.jpg?v=1792440241"},{"product_id":"straight-leg-cotton-trousers-16","title":"Straight-Leg Cotton Trousers","description":"\u003cp\u003eCrafted in indigo blue cotton with a subtle textured finish, these trousers offer a refined take on everyday tailoring. Designed with a button and zip-fly fastening, belt loops, and practical pocketing, they balance polish with ease. The straight-leg silhouette lends a clean, timeless line, while two side inset pockets and two rear patch pockets complete the look.\u003c\/p\u003e","brand":"Blue Blue","offers":[{"title":"M","offer_id":57432866750842,"sku":"2040308323218","price":342.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57432862851450,"sku":"2040308323225","price":342.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57432865505658,"sku":"2040308323232","price":342.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/40308323_76667205_1000.jpg?v=1792440249"},{"product_id":"patchwork-cotton-trousers-1","title":"Patchwork Cotton Trousers","description":"\u003cp\u003eCrafted in indigo blue cotton, these trousers feature a distinctive patchwork design that lends a quietly artisanal feel. The straight-leg silhouette is complemented by an elasticated drawstring waistband for ease, while a front button and zip fastening ensures a secure finish. Practical details include belt loops and two side inset pockets, along with two rear patch pockets for a considered, everyday luxury.\u003c\/p\u003e","brand":"Blue Blue","offers":[{"title":"M","offer_id":57432866619770,"sku":"2040308328213","price":531.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57432865636730,"sku":"2040308328220","price":531.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57432865571194,"sku":"2040308328237","price":531.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/3651\/files\/40308328_76667138_1000.jpg?v=1792440263"}],"url":"https:\/\/www.thebusinessfashion.com\/collections\/blue-blue.oembed","provider":"The Business Fashion","version":"1.0","type":"link"}